Product Lead, Discovery
Senior · Full time
Posted a year ago
Why is this role awesome?
- Lead a product for a massive underserved market of seniors growing exponentially around the world - Work on the first video based social learning platform - Be part of a product your parents will know and use
GetSetUp is on a mission to help the third of the world’s population who are over 55 to learn new skills, connect with others and unlock new life experiences. Older adults have incredible knowledge to share and new mountains (literally and figuratively) to climb, but until now they haven’t had their own place to pursue their passions and continue creating, growing and giving back. GetSetUp is already the largest and fastest growing online learning community of older adults. We have over 2.2 million members, in 160 countries and offer the most advanced, interactive learning platform for older adults. And, we’re not stopping there. Join us as we build this revolutionary platform and community to empower millions more older adults across the world. 
It’s up to this role in particular, to deliver a cohesive experience for users from discovering GetSetUp to taking their first 3 classes. To do so, we analyze the user journey, find places where we should reduce friction, and build quick innovative solutions that measurably reduce friction points for the user. This role is a special opportunity for someone who enjoys the intersection of Product and Marketing, using data to help millions of users around the world experience the magic of GetSetUp.
You will become an early member of the Product team and define the footprints of our unique products. As growth accelerates, you will also need to develop resource and budget plans to meet expansion goals. Your work will be crucial to the growth of our global reach.


  • Create a user acquisition strategy and develop products / services that reduce friction in the user journey
  • Run growth experiments and integrate learnings into both content and software product roadmaps, to continuously grow our community
  • Set well-defined and measurable metrics for user growth
  • Work cross functionally with engineers, marketing, operations, and other stakeholders across the community to ship growth-oriented products which deliver impact to older adults
  • Proactively solve technical and operational challenges which impede product development
  • Provide regular feedback and support to the engineering and leadership teams
  • Resolve support requests on a day-to-day basis
  • Balance speed and quality, with a focus on tangible results proven by data
  • Embrace startup culture: hyper growth, critical prioritization needs, rapid changes, limited resources

About You

  • Experience: 8-10 years of product experience in the tech industry. Experience in e-commerce, social or media strongly preferred.
  • Entrepreneur: Enjoy a mix of strategy and execution, but always with speed. Knack for challenging the status quo and shipping innovative experiences
  • Communication: Excellent communication skills, able to communicate to our unique community with empathy, precision, and timeliness
  • Technical proficiency: Deep understanding of technology, especially for mobile platforms. Preferred to have BA/BS in Computer Science, Engineering, Math, Statistics, or equivalent experience in technology in professional settings.
  • Problem Solver: Thrive in ambiguity and multi-tasking, with a proven record of shipping features on time and on budget
  • Bonus: Startup experience or a passion for the education sphere in technology
GetSetUp values equal opportunities for all workers. We value experienced workers and are committed to an age-inclusive workforce, affirming race, sexual orientation, religion, gender, disability status, and other dimensions of diversity.
GetSetup is a social learning platform that offers classes and social opportunities to help older adults.
Size:  11-50 employees
Year Founded:  2019
Rethink Education
AME Cloud Ventures
Bradley Horowitz
Primetime Partners
Sweat Equity Ventures
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